While the marginal effect of fundraising and campaign
spending is contested, these measurements offer one method to identify trends
and predict the results of political campaigns.
A recent study, conducted by the Center of Responsive
Politics, shows that there is a significant gender gap in campaign
contributions. In fact, the percentage of federal contributions that come from
women has remained mostly static for the past 23 years, only increasing from
22% in 1990 to 25% so far in 2013. Yet the representation of women in Congress
has increased more dramatically, with the percentage of women in the House increasing
from 7% in 1990 to 18% in 2013. This shows that men and women do not make their
contribution decisions based solely on descriptive representation of gender,
and one’s party identification is a stronger influence. With the gender gap in
party identification, women are more likely to contribute to Democratic
candidates, with working women leaning to the left, and homemakers leaning to
right.
Still, the study shows that descriptive representation is a
factor when it comes to campaign contributions. Female Democrats receive the
largest proportion of contributions from women, and male Republicans receive
the smallest proportion of contributions from women. In 2012, female Democratic
Senator Jan Schakowsky of Illinois received the highest proportion of
contributions from women with 65% of contributions coming from women. Compare
that to male Republic Senator Thad Cochran of Mississippi, who only received
12.4% of contributions from women in 2012. Holding the party constant, we can
compare Jan Schakowsky’s 65% to male Democratic Senator Ed Markey of
Massachusetts, with only 16.9% of his contributions coming from women in 2012.
Six billion dollars were spent on campaigns in 2012, so it
is evident that fundraising is an essential aspect of campaigns. Although there
are many factors affecting the under-representation of women in Congress, if
women want more descriptive representation in politics, they can be proactive by
helping to close the gender gap in campaign contributions and giving more to
the campaigns of female candidates.
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